The co-production with Maximum Effort is part of a multi-year partnership with Fubo. It said that Fubo was the fastest-growing virtual MVPD in the fourth quarter 2022, achieving 251,000 net subscriber additions. The company said the rebrand to Fubo reflects the company’s emphasis on efficient growth. Launching amid the World Baseball Classic and the start of the Major League Baseball season, Fubo’s new brand ad campaign is framed by the line, “If Sports Fans Built a Streaming Service.”
The nationwide campaign stars 15-time NBA All-Star, NBA Champion and Hall of Famer Kevin Garnett and veteran NFL quarterback Mark Sanchez and is co-produced by Ryan Reynolds’ Maximum Effort Productions.
The rebrand coincides with the launch of the company’s newest brand ad campaign.
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